Tuesday, September 15, 2020

A HISTORIC CONFLUENCE OF 2 SEMICONDUCTOR TECH COMPANIES; NVIDIA & ARM

In the early 80’s of the last century, computing came out of the hands of geeks and nerds and got democratised. IBM spearheaded the initiative of PCs with two unruly kids, Microsoft and Intel, with the OS and CPU coming from them. Many clones and compatibles came into being and Personal Computers never looked back.

Moors law [the number of transistors in an Integrated Circuit (IC) doubles every two years] guided the raw computing power of Intel CPU. To match with it, Microsoft went into GUI, with landmark avatar of its OS, the ‘Windows’.

IT matured into ICT (Information and communication Technology) and computers & phones merged, and in its evolution, smartphones of today combined the power of a mainframe computers of 2 decades back and the satellite phone.

Though Intel & Microsoft, the computer-less computer companies thrived, on the smartphone space both couldn’t make an impact. The Android and IOS became the de-facto OS standards and many CPU makers came into existence for smartphones. However one semiconductor technology company that chose its own path as the CPU of smartphones, M/s. ARM Holding which today has more than 250 mobile tech companies including Apple, using its CPU.

ARM started as a UK based company by the name, Acorn in the 1980s. Unlike Intel, this semiconductor design company leveraged on the principles of Reduced Instruction Set Computing (RISC). Compared to the powerful Intel CPUs, Acorn processors are less powerful but are very fast with an added advantage of having very less power consumption. After Steve Job’s second coming to Apple, the Apple Company combined with Acorn to derive into a new company, Acorn RISC Machine (ARM) Inc., with Apple owning 43% in it.

ARM processors gave a shot in the arm for Apple. Initially its Newton message pad, and later IPod, IPad and then IPhone used ARM processors as their CPU. There are wonderful stories of how ARM had helped Apple to grow. At first it was in 1999, when Apple sold 15% of ARM stock to get $1.1 Billion at a time it was doing badly, which helped Apple reinvigorate. Secondly Apple decided to do way with Intel processors for its devices in favour of ARM processors, thereby cutting down cost drastically and with ARM CPU, Apple went on to be a technology & innovation leader, skyrocketing its market capital into the Trillion dollar bracket.

By 2012 ARM was bought over by Softbank, the PE Company of Masayoshi Son, thus becoming a Japanese company. ARM’s business model is not into chip manufacturing bur designing and selling licenses to others to make and use it. It’s Revenues for the year 2020 was $1.5 billion with Profits hovering above $500 million, having assets worth $3.2 Billion. Though more than 20 billion ARM CPUs had been made so far, the company’s revenue looks small because it is not into manufacturing but in licensing of technologies.

On 13th September 2020, it was announced that NVidia Corp. will buy ARM holding from Softbank for $40 Billion. NVidia is a globally successful Graphic Processor Unit manufacturer with a revenue of $11 Billion and a profit of close to $3 Billion.

The coming together of two semiconductor companies will go a long way into the thriving technology market, assisted by 5G and with IOT making a huge impact. 

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